Comments on: People Want To Be Marketed To http://www.franklyanything.com/blog/2009/04/people-want-to-be-marketed-to/ A blog about, frankly, anything Sun, 13 Jun 2010 16:28:38 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Nick http://www.franklyanything.com/blog/2009/04/people-want-to-be-marketed-to/comment-page-1/#comment-17 Nick Wed, 05 Aug 2009 01:31:19 +0000 http://www.franklyanything.com/blog/?p=10#comment-17 The compensation piece is interesting. I think compensation will manifest itself not in dollars, or even micropayments, in my pocket but rather the freedom from non-targeted, irrelevant advertising. Clever how that works. The compensation piece is interesting. I think compensation will manifest itself not in dollars, or even micropayments, in my pocket but rather the freedom from non-targeted, irrelevant advertising.

Clever how that works.

]]> By: count_schemula http://www.franklyanything.com/blog/2009/04/people-want-to-be-marketed-to/comment-page-1/#comment-16 count_schemula Tue, 04 Aug 2009 16:51:53 +0000 http://www.franklyanything.com/blog/?p=10#comment-16 I have wondered about this as well. For instance, I am a male who loves German cars. Showing me tampon and Pontiac commercials achieves nothing. However, my demographic information is worth something to somebody. If I was compensated for allowing myself to be targeted that changes things. Now advertising moves closer to information and it's more useful and effective. I have not figured out that bridge yet, much less the privacy issues. I have wondered about this as well. For instance, I am a male who loves German cars. Showing me tampon and Pontiac commercials achieves nothing. However, my demographic information is worth something to somebody. If I was compensated for allowing myself to be targeted that changes things. Now advertising moves closer to information and it’s more useful and effective. I have not figured out that bridge yet, much less the privacy issues.

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